What we stand for.
Grab Your Wallet is a community of people flexing our economic power to promote a more just, equitable, and democratic society. We do three main things:
- We flex our economic power in ways that encourage companies to evolve positive, more equitable directions
- We flex our economic power to promote dignity, belonging, respect, and justice particularly for people from traditionally marginalized communities
- We shine a light on unethical corporate practices and amplify underrepresented voices through nonprofit journalism
Our aim is to hold powerful corporations accountable and promote shifts in policies that expand opportunities for all—women, communities of color, low wage workers, disabled people, immigrant communities, and other systemically marginalized groups.
We serve the big-hearted, fair-minded people who value and support equity. We especially serve women, who make or influence the vast majority of the world's purchasing decisions. Together, we hold an enormous amount of power. We have a responsibility to use it in ways that open up opportunity and well being for others.
Grab Your Wallet Alliance is a 501(c)4 nonprofit organization that is supported by grants and individual donations.